There are numerous benefits of blogging for business nowadays. As a matter of fact, blogging can be the missing ingredient in many social media strategies. Most businesses focus on Facebook and Twitter while completely ignoring the possibilities that come with a well-written and informative blog.
If you are serious about blogging and want to use it for promotion, you must create quality content and update your blog regularly. For those of you who are still on the fence and thinking about this option, here are some of the benefits of blogging that could help your business.
Top 4 Benefits of blogging for business
No.1. Increase traffic to the website
Publishing interesting content and doing so regularly will attract readers, which means you will get more visitors to your website. If you have a business, you can get new customers and make them return to your website every day. Of course, you must establish the schedule for your posts and make sure you publish a new article every week. The more blog posts you have, the more your webpage will be indexed by search engines. This means your page will show up in searches more often. This can increase your traffic and bring new people to your website.
Business web pages tend to have little content, and they mostly rely on marketing via social media websites. However, a blog that is maintained can do wonders in terms of marketing. Increasing the traffic to your website will result in more clients, but your content must be informative. If you write interesting posts, your readers will likely share them on their own social media profiles. Take some time to get to know your readers and see what they expect from your business. This can help you build a large following because the topics will be relatable to your readers.
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No.2. Get more new costumers
Take a minute and think about everything you do before you purchase a new product. You likely spend hours reading about an item and searching for blog posts that have information about the product itself. You probably visit a business blog that has the information you need at that moment. If you spend plenty of time on their page, you might even visit their shop and see if they have the product you need. That is how you get new customers.
Creating and maintaining a blog might seem difficult, but it is a great idea in the long run, especially if you include SEO in it. Search Engine Optimization can generate traffic and make your blog show up as one of the top results when a potential customer searches for something you offer. Blog posts are crucial for SEO because if you have more content, your traffic will increase. Your posts should have good SEO but don't forget to link them all together. This will make people stay longer on your webpage, going through all the text related to a topic of their interest.
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No.3. Create a network
One of the benefits of blogging is meeting new people and connecting with them. These friendships can add a new type of content to your blog; you can expand it by adding interviews and profiles of the more prominent people in your field. This can certainly drive more traffic to your blog because if you share the interview on your social media sites and tag it properly, you can get more readers to visit your website. Don't be concerned about the type of content because you can publish it as text, video, or audio.
Don't hesitate to contact the experts in your field. Even if you don't get an interview, they will know that your business exists and might even be interested in your blog. You can ask them for a guest post, or a quick interview. So, branch out and create connections because you never know where they will lead. You could get a new deal or establish a partnership with someone you have been following for years. It is crucial to communicate and be open. You will also get to know plenty of fascinating people along the way who can teach you a lot.
No.4. Build Authority
Quality content that can answer your readers’ questions is a must if you want to establish your blog and build authority. Top business blogs do this, and their blog posts help their customers. You must make your blog a trusted resource that can solve your customers’ problems. Your blog must have well-written text that will be useful to your readers. You cannot build authority through SEO and keywords. Instead, make sure your posts are attractive and educational.
This will get your readers interested, and they will see you as an authority in the field. The readers will remember that your business helped them solve a problem, so they will be more likely to return to your webpage and see what you have to offer. Therefore, the people who read your blog will trust you, and you will establish a solid bond with them. It is important to build both trust and authority. This is a great way to market your business and expand your reach to more potential customers.
List of Business Blog Examples
1. Evernote Blog
Evernote is planning software that uses cloud hosting to store and organize various types of files in a single place.
Evernote blog is filled with different posts that cover a variety of topics. Evernote knows that its users come from different backgrounds. Therefore, the blog posts are divided into different categories that are easy to browse. For instance, you can learn more about Evernote as a service in Tips & Stories, but you will also get to read inspiring stories about people who use Evernote. In addition, it will teach you how to make the best of Evernote and save your files more efficiently.
Evernote is also aware that many companies use the program every day, so its authors write about business-related topics. Readers can teach themselves how to be more efficient at work, uncover ways to increase productivity, learn how to work with an online team, etc. There is also News about Evernote as a business, where you can read about updates, events, and anything related to the app itself.
2. Buffer blog
The Buffer is a scheduler that automatically posts on Facebook, Twitter, Google+, Pinterest, and other social media websites.
Created for people who use social media for marketing and promotion, Buffer blog is filled with useful information that can help if you are in this field of work. Its posts are created for both beginners and intermediate marketing experts. This means you can find guides that teach you how to start marketing your brand online. The posts are divided into categories, so you can browse for the topics you need.
The more advanced guides will teach you about advancements in social media marketing and give you more ideas to try. If you want to keep up, read Buffer’s News and Trends posts, which can help you reach a whole new level of promotion. Buffer blog also promotes new tools that can simplify the process of marketing and make you more efficient.
3. Etsy blog
Etsy is a webpage that helps designers, manufacturers to promote and sell their handmade, vintage, or factory-made items.
Its blog is a great example of how to create well-written and informative content that will be useful for both sellers who use the webpage and potential customers who might be interested in purchasing the products on offer. Therefore, you will be able to find shopping guides that promote certain items, as well as featured stories about the people who create things on Etsy.
The blog also emphasizes Etsy stores, so you can discover the artists and brands who use Etsy. The interviews are conducted in a way that will tell you a story about the manufacturer, and you will definitely be intrigued afterward. And, of course, there are inspirational posts that can revive your creative spark and make you create more, or that prompt you to search for a certain item on Etsy.
With so many benefits of blogging for business, there is no reason why you shouldn't create a blog and improve your marketing strategy. Blogging requires a lot of work because you must publish interesting and well-organized content that will speak to your core audience. However, you will definitely have more traffic on your website, which can lead to an increase in the number of your customers.
Having a blog will help you establish good communication with your clients; plus, you will have the chance to strengthen your brand's popularity. If you regularly publish posts with relevant text, your SEO rating will increase. There are numerous benefits of blogging, and you should use them to your advantage.