There are so many things you need to do after you publish a blog post if you want to get more exposure for your blog. Excellent content is not enough nowadays. You must put in some work and promote the blog properly. This doesn’t mean posting a couple of updates every month. You must have a clear plan that can get more traffic to your website. As soon as you press that “publish” button, you will start sharing your blog post.
Making your blog grow is a process, and you must be in it completely. Writing text is not enough; you must work on promoting each and every blog post. Make your content interesting by adding images and using thought-provoking headlines. Additionally, create a profile on all major social media websites, and be active there. Here is everything you must do after you publish a blog post.
9 Things You Need to Do After You Publish a Blog Post
No.1. Make your blog post more shareable
Once you publish a blog post, you must make it more shareable. The first thing you should do is take a look at the headline. It must be interesting and eye-catching. Most users will not read all your text, but they will surely notice the headline and share the article with their friends if the title is attractive. Take your time and come up with a headline that will make your readers pay more attention to your article. It should describe the content, but don't forget to use plenty of adjectives.
Some Awesome Tools For Your Headline Posts:
Second, add more photos. Having one image at the top is not enough to make your post as colorful as possible. Of course, the images should be high-quality because that will add to the visual experience. Some users might even share your article because they like your photos, which is always a plus. Finally, if you are writing a how-to post, you might include small infographics at the bottom. They are simple and will help you make your point. In addition, infographics are very shareable and useful because they include the basic information in a single place.
No.2. Add links to past blog posts
SEO is an important part of the blogging world, and it can be used to increase your blog's rating. You can do wonders for your results by using internal links. While Google’s bot will register external links as well, internal links are great because they will create a better overview of your blog. Google’s bot will go to your page and register various links to understand the page and the relationship between each blog post. Of course, internal links should be just one part of your SEO strategy.
Providing a list of past blog posts related to the topic you are covering in the newest post is a great way to boost your SEO rating. You can either list them manually or use a plugin that scans your past blog posts and their tags. The best placement is at the very bottom of your post because this will give your readers an opportunity to click on any of the links if they want to read more of your text. This simple step will generate more internal links on your blog, which will help the bots understand the structure properly and give your blog a higher rating in search engines.
No.3. Improve your blog post SEO with Yoast SEO plugin
If your website uses WordPress, the Yoast SEO plugin is an absolute must-have. It is probably one of the most popular plugins for bloggers, and it can revolutionize your SEO strategy. If you want to use it, you must self-host your WordPress page. The plugin itself is free, but you can unlock extra features if you subscribe. However, the free version has all the tools you’ll need to improve SEO on your blog. Once you install the Yoast SEO plugin and set up everything, there are a couple of things you must do right away if you want better SEO on your blog.
Your first step should be to add your website to the Google Search Console and Bing, which are the most commonly used search engines. Don't forget to turn on your XML sitemap. This can help the bots scan your webpage without any problems. Breadcrumbs are essential as well because they can help both your readers and the bots. Readers can use them to navigate your website properly, while bots will track breadcrumbs to get a better view of the structure of your site. One of the most useful features is page analysis, which will ensure you don't miss a thing when it comes to SEO on your future posts.
No.4. Get traffic from Quora
Quora is a popular website that gets plenty of visitors every day. You can easily redirect traffic from there to your blog. Once you register on Quora, don't forget to fill out your profile. This will give you more credibility among its readers. Don't leave your bio empty, and be sure to add an avatar. Then you must move on to the questions. If your blog covers several topics, find questions related to them because you can be certain that you can provide a good answer. Make sure the questions have been asked by several people and that they are not old.
Once you find a question to which you will provide an answer, you must write text that is both informative and easy to follow. Readers love points, so avoid writing long blocks of text. You can also include a couple of photos for better clarification. In addition, incorporate links to your blog into your answer if they can help the reader. Review your text to make sure you actually answered the question and to check whether it is readable. Users who stumble onto your answer will very likely click on the links, which can get you traffic from Quora.
No.5. Drive traffic from forums
Forums have been very popular for years, and they are a great way to drive traffic to your website. But you must do it smartly. The most important thing is to find the right form that is related to the topics you cover in your blog posts. Come up with a good username before you register and make sure it represents your brand. Also, fill out your profile to give other users as much information as possible about you and your blog. Keep it interesting.
Also create a visible signature because it can make your posts stand out. Once you start posting, pay attention to the quality of your text. It shouldn't be too short or too long. Provide good content, and other forum users will become interested in your website. Also, don't push the boundaries and spam with links every day. This can get you banned from some forums.
No.6. Drive traffic from Facebook
Facebook is the most popular social network today, and it offers the perfect opportunity for bloggers who want to get more exposure. Driving traffic from Facebook to your site is not complicated, but it does take a little preparation. You must know how to attract the readers because many other writers are trying to do the same thing. For instance, you must communicate with your followers, so don't forget to engage with them through short, daily updates or by asking questions. They will very likely answer, which can open a line of communication.
Once you establish this, you can find out what your readers like so that you can create similar posts in the future. Additionally, share all your posts on Facebook and include large photos. They should also be high-quality. This will make you stand out in readers’ feeds. You can also create fun content on your Facebook page, such as contests and giveaways. These will definitely drive traffic to your website, as well as earn you more fans and readers. Finally, collaborate with other bloggers and cross-promote your blog posts on each other’s Facebook pages.
No.7. Get traffic from Twitter
Twitter is a great way to share your daily thoughts; it is also an amazing place to get more traffic for your blog. If you haven’t tried it yet, now might be the right time. There are many things you can do to get more readers from Twitter. For instance, add images to your posts. They shouldn’t always be text-only. Users are more likely to click on a link that is accompanied by an image. Also, post updates regularly but try not to constantly repeat the same link to a blog post. Your followers will appreciate being notified about new content.
Make use of your Twitter bio and add more information about yourself and your blog. You can update the bio with a link to your latest blog post as well. Communication is key, so engage with your followers. They can tell you what they expect from your blog and its future posts. Additionally, use hashtags related to the topics you write about. This can put you on the radar and get you followers who are interested in the subject. If you don’t have any ideas, take a look at bigger blogs that write about the same things you write about and see which hashtags they use.
No.8. Drive traffic from Youtube
While you might think that YouTube users are interested only in videos, that assumption is wrong. YouTube is a great place to promote your blog and the content you write. As a platform, YouTube has many users who visit the site on a daily basis. Therefore, creating a YouTube channel is an excellent way to redirect some of that traffic to your blog. You could start by adding links to your webpage on your YouTube profile. Then you should have a list of links you can post in the video description. If your video is interesting, viewers will very likely click to learn more.
Another useful piece of advice is to put links in the video itself. YouTube has a feature called YouTube Cards, which allows you to place links anywhere in the video. If you are making an instructional video, include a link to one of your blog posts describing the same thing. Finally, go through the comments section under your videos and communicate with the viewers. You can post links there as well, especially if viewers want to learn more. If you want to make people actually click on the links, provide them with a good idea of what to expect when they do so. Link descriptions are mandatory.
No.9. Drive traffic from Pinterest
Pinterest is not only for collecting beautiful images and sorting them onto different boards. As a matter of fact, it can be an excellent source of traffic to your website. Unfortunately, Pinterest is often overlooked by bloggers, who forget to create profiles there. However, Pinterest can help you gain more readers right away. Driving traffic from Pinterest is very straightforward, and relies on the visual identity of your brand. You must get creative and give potential readers a good reason to click on your link. Therefore, creating original content is a must.
Start by sharing original infographics or eye-catching images alongside a link to your blog. This will likely lead to re-pins and the sharing of your content on Pinterest itself. Always be current and cover topics that are interesting to users. For instance, focus on spring fashion trends or spring cleaning during that particular season. Giveaways are another method of getting more traffic from Pinterest. You can include a calendar or wallpaper in a link to your blog. Interested users will click on it to decide whether they want to download your goods, and they might browse your site.
After you publish a post, your work is only starting. Blogging is not all about words. As a matter of fact, most of it is good promotion and SEO. After all, you must make potential readers interested in what you have to say, and the competition is intense. Even if you are productive and post several pieces a week, you must spend some time promoting your content. Luckily, there are many places where you can do so. Use social media to your advantage, be as active as possible, and share your text with the rest of the world.